Whether you’re new to a marketing career or to Los Angeles, there are many marketing positions for you to consider. Researching job information can help you understand more about opportunities in the area. Learning what jobs in the industry pay well can help you discover positions that fulfill your professional and personal goals. In this article, we explore 20 marketing jobs with high pay for you to consider by reviewing their average salaries and primary duties.
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Examine this list of 15 high-paying marketing jobs in the Los Angeles area to understand more about employment options in the city. For the most up-to-date Indeed salaries, please click on the links below:
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Program development managers communicate with product and marketing teams about the company’s goals for a particular product. These professionals accomplish this by coordinating and managing priority projects. They also establish goals, develop budgets and inform team members about how to achieve product goals. These managers also research and present information to company leadership teams regarding competitive advantage and market trends opportunities.
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Advertising executives serve as a liaison between customers and advertising agencies. They also provide advertising campaign recommendations to customers to improve sales performance and revenue. These executives can provide oversight and guidance to design teams to improve customer satisfaction and advertising campaign performance. Some additional duties these individuals perform include documenting advertising campaign progress, identifying new customer leads and preparing campaign budgets.
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Digital marketers help a company maintain its brand awareness through creative digital marketing campaigns. These professionals research digital marketing trends to create advertising campaigns that generate interest in the company’s target market. They also research competitor pricing and products, create email marketing campaigns and publish digital content. Additional duties these marketers perform include determining advertising placement, generating marketing performance reports and presenting digital marketing campaigns to an organization’s management team.
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Community liaisons foster communication between an organization and the community they serve. These professionals act as a point of contact for an organization, which enables community members to ask questions or present concerns to the company. They also schedule outreach meetings and host company events to increase company awareness in the community. These professionals can also perform additional duties, such as managing public relations events, calling existing or potential customers and conducting market research for a business.
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Account managers oversee one or more customer accounts for their company. They contact customers to gather information about services, products or solutions the customer might require. These professionals also conduct negotiations and foster contract discussions to achieve desirable outcomes for the customer and organization. Additional duties these managers perform include presenting reports to customers or company leaders, achieving company sales goals and identifying new opportunities for the business.
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E-commerce specialists monitor online transaction activities and identify online commerce opportunities for an organization. They accomplish this by creating product content for websites, collaborating with product managers and analyzing commerce transactions. These professionals also apply SEO concepts, pricing policies and marketing principles to generate content for their company. Specialists also have responsibilities, such as generating product sales databases, aligning content delivery with established deadlines and updating existing online content for a business.
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Marketing analysts help a company understand more about marketing trends to create effective marketing campaigns. To accomplish this, analysts conduct market research, generate reports and present gathered data to a business’ leadership team. These professionals also create surveys, questionnaires and opinion polls to collect data for marketing research. Some additional duties these analysts perform include validating market researching, generating marketing presentations and analyzing market competitor data.
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Copy supervisors monitor an organization’s internal and external communication content. They also provide content creation guidance to writers to ensure communications are in alignment with the company’s brand and voice. These supervisors also develop marketing plans and content for promotional campaigns. Additional duties these professionals perform might include developing internal department relationships, gathering promotional campaign feedback and providing recommendations regarding promotional or advertising content.
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SEO managers oversee an organization’s content creation and marketing strategies. They also respond to individuals within their company’s online community to increase brand awareness and interest. These professionals also conduct keyword research to create marketing content that’s well-positioned on interest search engines. Additional duties these professionals can perform include organizing marketing campaigns, monitoring user trends and conducting market research.
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Advertising sales representatives help build and sustain long-lasting relationships with an organization’s customers. They also conduct market research to identify an organization’s target markets and regional markets. These representatives also collaborate with marketing teams to generate media kits and promotional plans. Some duties these representatives also perform might include selling advertising content to customers, preparing sample advertising content and attending sales meetings.
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Marketing program managers develop creative and engaging marketing programs for their organization’s services or products. They collaborate with content and design teams to create informative and visually engaging content. Managers also create emails and internal communication content to educate team members about marketing content components. These program managers generate reports about marketing campaign performance, which can help company leaders determine the success of specific marketing content.
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Brand marketing managers promote their customer’s brands and products. They also generate brand promotion strategies and execute marketing designs to achieve company goals. These professionals also brief and train sales teams about brand marketing strategies to improve sales success. Additional duties these individuals perform include developing financial analysis strategies, coordinating brand positioning activities and conducting competitive analysis research.
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Advertising managers direct a company’s advertising team in the execution of advertising or promotional activities. They develop creative advertising content to increase product awareness and increase sales performance. They collaborate with brand managers and other company leaders to create content that matches an organization’s voice, brand and values. Managers also participate in advertising hiring events, provide marketing content advice and negotiate contracts that relate to marketing activities.
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Marketing directors lead an organization’s marketing, promotional and advertising efforts. They collaborate with a company’s executive team and other marketing professionals to devise marketing strategies that align with the company’s goals. They also conduct marketing briefs to educate other company team members about marketing campaigns and strategies. Additional duties these executives might perform include researching product demands, analyzing competitor trends and developing product pricing strategies.
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Marketers plan a business’ promotion marketing campaigns. To accomplish this, they collaborate with all marketing, sales and product development departments to create ideas and pricing plans. They also create editorial and content creation calendars to increase media and community awareness of their company’s products. Marketers also analyze previous marketing campaigns to discover successful historical campaigns.
Review this list of additional high-paying marketing jobs in the Los Angeles region to help you discover the position that’s the right fit for you:
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